SVP Marketing Creative Director

Key member of the senior executive team responsible for overall network brand and creative strategy, development,

execution including international brand oversight as well as the ‘GO’ DTC streaming platform. $10 million budget.

Achieved highest ratings in network history and had over 17 Quarters YOY growth.

Received two Emmy Awards and multiple Promax awards including best On-air/logo redesign and network package and Best image campaign.

Created and drove the transition from ‘old’ science to a smart, lean forward entertainment brand. Average viewer age dropped 7 years. Facebook grew 600% and Twitter grew 875%.

Conceived and developed the breakthrough curated science content website called SCI2.

Built and managed full 360 breakthrough campaigns using consumer insights and competitive data for all major priorities.

Oversaw the network participation at Comic Con for 5 straight years along with other activations.

Supervised all aspects of campaign development from video content assets for air, short form digital, social, Experiential, VR, sales partnerships and Communications.