VP Creative Director

Creative quarterback on development and production of fully integrated, multi-media consumer marketing campaigns across the network. $60 million budget.

Delivered best network ratings for four straight years.

Responsible for marketing all of Discovery Channel’s series and tentpole 360 platform specials: Deadliest Catch, Planet Earth, Dirty Jobs, Mythbusters, Gold Rush, and Life.

Created and led the award winning international rebrand (incl logo) campaign The World is Just Awesome, a massive global hit. Included agency search, strategic goal-setting, budgeting, contract negotiation through final delivery.