EVP Marketing, Creative, Communications

Lead all the organization's marketing, communications and creative efforts for this dynamic environmentally focused, mission driven organization.

EarthX Non-Profit - Responsible for all tactics around the annual International Congress of Conferences, Climate Week roundtables, monthly networking events and Film Festivals. This includes sponsorship planning, marketing support materials, website, social media, and PR. 2024 conference was the most successful in its history w/3000+ attendees, 36 mil ad impressions, 100k earned impressions, and a top 3 global sustainability conference to attend.

EarthxTV: Lead all marketing, branding and promotion efforts across all international network priorities including social, short form, FAST, AVOD. Also work closely with sales and distribution by providing marketing RFP materials to increase revenue. Rebuilt website and social strategy. Doubled ratings and tripled UK viewership growth through the summer of '23.

Executive Creative Director:

Oversee all creative and content strategy for a multi-disciplined group of artists, directors, writers and problem solvers doing 360 rebrand projects, branded entertainment and promotion.  Clients include Global Citizen, Scripps Networks, Peacock, Showtime, TNT, HBO Max, NBC, Food Network and many others.

Manage overall brand and campaign strategy across A&E, History, Lifetime, and Lifetime Movie Network. Work closely across all departments to deliver breakthrough executions across all forms of media. Key drivers are audience growth and helping build cultural relevance across the brands using short form and editorial content. These examples are a result of the strategy set forward for each initiative.

SVP Marketing Creative Director

Key member of the senior executive team responsible for overall network brand and creative strategy, development,

execution including international brand oversight as well as the ‘GO’ DTC streaming platform. $10 million budget.

Achieved highest ratings in network history and had over 17 Quarters YOY growth.

Received two Emmy Awards and multiple Promax awards including best On-air/logo redesign and network package and Best image campaign.

Created and drove the transition from ‘old’ science to a smart, lean forward entertainment brand. Average viewer age dropped 7 years. Facebook grew 600% and Twitter grew 875%.

Conceived and developed the breakthrough curated science content website called SCI2.

Built and managed full 360 breakthrough campaigns using consumer insights and competitive data for all major priorities.

Oversaw the network participation at Comic Con for 5 straight years along with other activations.

Supervised all aspects of campaign development from video content assets for air, short form digital, social, Experiential, VR, sales partnerships and Communications.

VP Creative Director

Creative quarterback on development and production of fully integrated, multi-media consumer marketing campaigns across the network. $60 million budget.

Delivered best network ratings for four straight years.

Responsible for marketing all of Discovery Channel’s series and tentpole 360 platform specials: Deadliest Catch, Planet Earth, Dirty Jobs, Mythbusters, Gold Rush, and Life.

Created and led the award winning international rebrand (incl logo) campaign The World is Just Awesome, a massive global hit. Included agency search, strategic goal-setting, budgeting, contract negotiation through final delivery.

Various examples of designs and layouts for a variety of tactics across all platforms for different companies I have worked for. Executions range from on-site, to print, OOH, digital, social, websites, landing pages and experiential.

These were the main events for Discovery Channel that garnered extra attention resources and large campaign executions across all platforms to drive reach and ratings.